Accel leads $21M investment in UK care home marketplace Lottie

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The U.Okay. care dwelling sector was pegged as £7.7 billion market in 2021, in accordance with most up-to-date estimates, but capacity is shrinking at a time when the average age of the general population continues to develop.

Throw into the combo a scarcity of transparency over pricing and repair availability, and it’s clear that households on the lookout for the essentially the most appropriate care dwelling for his or her aged family members face mounting challenges. That is one thing that Lottie is setting out handle, with an internet market that helps these searching for care discover the very best care houses and providers for his or her wants, whereas additionally catering to further classes corresponding to home-care.

Based out of London in 2021 by brothers Will and Chris Donnelly, Lottie claims some 500,000 month-to-month customers, which it says represents 300 % progress over the previous 12 months. Following on from a $7 million funding spherical final 12 months, the corporate at this time introduced it has raised $21 million (£16.35 million) in a Sequence A spherical of funding led by U.S. VC big Accel, with participation from current backer Basic Catalyst.

Discovered missing

The social care sector has not been vastly disrupted by the digital revolution these previous few many years, with households usually having to liaise immediately with native care providers, or use directories and web sites corresponding to Care UK or which don’t at all times have all the knowledge {that a} care-seeker would possibly want, corresponding to pricing and real-time availability.

Final 12 months, Lottie acquired a care dwelling software program firm known as Found, which many care houses already used to handle the occupancy and CRM facet of their enterprise. Off the again of this, Lottie is now providing real-time service availability, solely displaying listings which have precise capability — which is a serious time-saving for conditions the place households have to discover a care dwelling rapidly.

“Previous to Lottie, and primarily based on our analysis, households would discover themselves contacting a median of six providers earlier than reaching a service that had availability and will meet their care necessities,” Lottie co-founder and co-CEO Will Donnelly defined to TechCrunch. “Against this, Lottie permits households to immediately join with providers accepting new purchasers at this time, and subsequently supercharges the search course of.”

Lottie listing

Lottie itemizing Picture Credit score: Lottie

With Discovered built-in into its market, Lottie can supply care suppliers a holistic platform for managing enquiries, buyer relationships, occupancy, financials, and extra. This additionally signifies that sooner or later, Lottie will handle funds, in order that households pays immediately by the platform much like different reserving marketplaces.

“Along with this, Discovered will enable Lottie to digitise the viewing, well being evaluation and referencing phases of the reserving course of, all of which stay offline at this time and are at present undertaken through guide means,” Donnelly mentioned.

Lottie / Found: Dashboard

Lottie / Discovered: Dashboard Picture Credit score: Lottie

By way of enterprise mannequin, Lottie monetizes through a number of streams. By its core market, care suppliers are at present charged for lead generations and billed on a pay-per-query foundation.

“This cost mannequin helps Lottie in giving care seekers entry to care providers with instant vacancies, as suppliers will flip off their listings as soon as they’re service is at full capability, and so they now not want to pay for added new enquiries,” Donnelly mentioned.

However with Lottie shifting to a market mannequin through its Discovered integration, it can quickly take a share charge from the period of every residency booked by the Lottie platform. And as a SaaS firm, Lottie will even be charging care suppliers for utilizing its software program, with a subscription mannequin in place beginning at £150 monthly.


Whereas Lottie is solely targeted on the UK care dwelling marketplace for now, the truth that it has secured two main U.S. VC companies as backers, who between them have invested within the likes of Spotify, Slack, Atlassian, AirBnb, and Snap, is considerably telling of its international aspirations. Nevertheless, Donnelly mentioned that he doesn’t envision the corporate seeking to worldwide markets till 2025.

“Worldwide enlargement is on our radar, and it was a key motive for why we’ve got strategically aligned ourselves with two international enterprise capital funds,” Donnelly mentioned. “The U.S. market will supply Lottie’s first path to worldwide enlargement because of the comparable market traits.”

With one other $21 million within the financial institution, taking its complete funding to $31 million thus far, the corporate mentioned that it plans to double its headcount to greater than 100 by the tip of subsequent 12 months because it builds out its tech.

“Whereas we’ll develop all departments, Lottie’s predominant hiring focus is on increasing our product and engineering groups,” Donnelly mentioned. “With the extra funding, Lottie plans to construct out Discovered to be a complete dwelling working system and modular resolution, which means suppliers now not want to make use of a number of software program’s to handle their operations and as a substitute can simply use one single system — that being Discovered.”

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