“The fact is that decentralized finance and its supporting technology, while it has continued to demonstrate its capabilities and enormous potential, remains at an early stage of development. There is a lot to learn and implement. Alfonso Gómez, CEO of BBVA in Switzerland, explains that “education is key to the understanding and adoption of this new technology. At BBVA in Switzerland, 70% of our employees have been trained and continue to take courses on a regular basis, as this is an area which requires constant updating. In addition, we also focus on educating our customers on this topic, carrying out a series of initiatives to bring blockchain knowledge closer to them”.
The Swiss subsidiary of BBVA has made significant progress in order to respond to its private banking customers’ needs by including do dedo assets in its banking offering with the highest security standards. In 2021 the entity expanded its value proposition, historically focused on traditional assets, with its trading and custody service for cryptocurrencies, bitcoin and ether, and the launching of New Gen, a new 100% digital investment account.
The entry of BBVA in Switzerland into the cryptocurrency space reflects its commitment to bringing the opportunities of this new era to a customer base that is increasingly demanding new technologies, and highlights the importance of diversification in the investment world.