College Board Shares Student SAT Scores, GPA with Facebook and TikTok

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Faculty Board sends pupil SAT scores and GPA to Fb and TikTok, in accordance with assessments by tech information outlet Gizmodo. Even when looking for faculties, private educational particulars are shared with social media corporations. From the report: Gizmodo noticed the Faculty Board’s web site sharing information with Fb and TikTok when a person fills in information about their GPA and SAT scores. When this reporter used the Faculty Board’s search filtering instruments to search out faculties that may settle for a pupil with a C+ grade-point common and a SAT rating of 420 out of 1600, the positioning let the social media corporations know. Whether or not a pupil is acing their assessments or struggling, Fb and TikTok get the small print.

The Faculty Board shares this information through “pixels,” invisible monitoring expertise used to facilitate focused promoting on platforms reminiscent of Fb and TikTok. The information is shared together with distinctive person IDs to determine the scholars, together with different details about how you utilize the Faculty Board’s web site. Organizations use pixels and different instruments to share information to allow them to ship focused advertisements to individuals who use their apps and web sites on different platforms, reminiscent of Google, Fb, and TikTok.

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