- Binance unveils winner for a fan-designed helmet competitors for BWT Alpine F1 driver, Pierre Gasly.
- Gasly will put on the fan-designed helmet throughout the Abu Dhabi Grand Prix later this month.
- Binance may even provide followers an opportunity to win unique alternatives throughout the Grand Prix, together with assembly the F1 driver.
In a staff assertion launched immediately, Binance, the main international crypto trade by quantity and a minor sponsor of the BWT Alpine F1 staff, introduced the successful fan-designed helmet for Pierre Gasly, which he’ll put on throughout the Abu Dhabi Grand Prix set to be held later this month. As well as, followers may even have an opportunity to win unique alternatives, together with a private meet with the F1 driver on the race.
The helmet design competitors was opened to each fan and F1 fanatic worldwide from August 23 to September 8, 2023, asking them to create a Binance-inspired helmet design for Pierre Gasly. The response from the worldwide F1 and cryptocurrency communities garnered over 700 submissions from members in additional than 140 international locations. The successful helmet captured Binance values, resonated with its progressive ethos, and confirmed the cultural aspect of Abu Dhabi.
The winner designed a helmet impressed by Binance and Pierre Gasly’s F1 legacy, mixing it up with a shiny pink color to shine underneath the nighttime observe lights whereas additionally paying homage to Arabic tradition with a devoted script. The winner confirmed his appreciation for the world of crypto and motorsport, stating his motivation as follows:
“Impressed by Binance’s model colors, I made black and yellow the predominant colors. I additionally gave it a shiny floor end to evoke the golden color and allude to Arabic tradition, together with Arabic calligraphy on the perimeters. Because the race will happen at night time, I additionally used the color of one other sponsor (vibrant pink) to create a distinction with the remainder of the design, making the helmet stand out underneath the nighttime lights.”
Aside from Pierre Gasly donning the helmet throughout the race, the winner may even obtain a reproduction helmet autographed by Pierre Gasly.
“This community-focused contest and partnership has allowed me to really feel even nearer to my fan base,” Pierre Gasly said. “Seeing all of the artistic submissions from our passionate neighborhood makes me extra exhilarated, and I’m humbled by their unbelievable power and keenness which I’m excited to channel to the race.”
As well as, the partnership between Gasly and Binance will additional give the motive force’s followers a chance to benefit from the Pierre Gasly Expertise throughout the Grand Prix, together with race weekend hospitality, a private meet with Gasly and signed mini-helmets.
“Seeing the worldwide neighborhood come collectively inside this artistic platform and the overwhelming pleasure has been an absolute pleasure. It highlights the ability of providing followers distinctive engagement alternatives to strengthen connections,” stated Rachel Conlan, Chief Advertising and marketing Officer at Binance.
The most recent Pierre Gasly fan engagement expertise is one in every of lots of Binance’s sponsorships within the sports activities realm, including to high groups and sportsmen sponsored by the trade platform similar to Cristiano Ronaldo. Conlan added that the trade will proceed to carry progressive and fascinating sporting experiences to followers worldwide within the coming months.
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