How tokenization is benefiting game developers and players alike

Tokenization platform Brickken is holding a contest for indie builders — permitting them to lift capital, appeal to a brand new viewers of engaged gamers and speed up their initiatives.

For years, crowdfunding has been the go-to for sport builders trying to make a splash and safe funding for his or her huge concept, and it continues to take pleasure in important demand throughout the sport business.

Statistics from Kickstarter reveal that gaming remains to be the preferred class for crowdfunding campaigns. A complete of 80,163 initiatives have launched after securing $2.27 billion in funding.

However gaining traction and reaching milestones has gotten extra sophisticated because the market reaches saturation — with even essentially the most promising titles struggling to face head and shoulders above the competitors.

That is the place tokenization comes into play and turns avid gamers into stakeholders.

The advantages of tokenization

Earlier than tokenization, a big barrier to entry for potential buyers in rising gaming initiatives was the minimal funding required. To make issues worse, those that contributed may not obtain a lot incentive in return.

Tokenization transforms all of this — by automating and token-gating these processes. It opens the door to fractional possession, which means avid gamers on all budgets can take a stake within the initiatives they’re enthusiastic about. Builders even have a possibility to provide backers a seat on the desk — permitting them to vote on key milestones that’ll alter the course of the undertaking within the months and years to come back. Communication channels might be walled off to those that have made a contribution too, enabling them to faucet into unique perks and content material.

Furthermore, tokenization is a advertising and marketing powerhouse for each gamers and sport builders. Gamers grow to be stakeholders, motivated to advertise and have interaction with their favourite video games actively, and tokenized property additional gasoline their involvement. For builders, it is a community-building software that incentivizes participant engagement. The result’s a extra inclusive, environment friendly, and fascinating ecosystem that advantages each builders and avid gamers alike.

As Felix Tejland, chief advertising and marketing officer at tokenization resolution supplier Brickken, factors out, crowdfunding has performed a pivotal function in bringing our most beloved video games to market.

“Asset tokenization is the evolution of that, introducing a participatory side by which the early adopters might be correctly incentivized to spice up consciousness and assist in advertising and marketing the sport.”

Unlocking the long run

Now, the Brickken Gaming Awards have launched — permitting budding builders to showcase their creations in alternate for the prospect to supercharge their concepts like by no means earlier than. Profitable candidates have the potential to win free tokenization and a advertising and marketing package deal value $10,000.

Supply: Brickken

The undertaking says this may give imaginative video games large publicity and sponsorship alternatives, all whereas cultivating contacts with fellow builders and lovers.

After filling out a participation type, candidates who advance to additional rounds shall be tasked with pitching their sport in a reside broadcast — paving the best way to a remaining the place prizes shall be awarded.

Ever since smartphones challenged the dominance of sport consoles, there’s been a golden alternative for cutting-edge titles to make a big impact — and attain rising economies that have been as soon as out of attain. Brickken now believes that tokenization may take fundraising and viewers engagement to the following stage.